Category: Daily Intelligence

May 04
The best livestock markets in Cross River

Cross River is a coastal state in southeastern Nigeria that borders Cameroon to the…

Apr 30
Word on the street: How consumers drive brand innovation

Circa 2006, following the Central Bank of Nigeria’s post-consolidation exercise,…

Apr 29
The best markets in Port Harcourt

Rivers State is home to some of Nigeria’s most fascinating markets and antique…

Apr 29
PiggyVest: overall best in savings! Lessons from the investment tech business 102

In a previous article, we went on about Cowrywise’s big moves within the…

Apr 28
The most popular markets in Calabar

Cross River borders Cameroon to the east and is a coastal state in southeastern…

Apr 27
The 5 major go-to markets in Abeokuta

Abeokuta is the state capital of Ogun State in southwest Nigeria. It is situated on…

Apr 27
Cowrywise, cut soap for us! Lessons from the investment tech business 101

Last week, we told you all about Nigeria’s digital inclusion. While Nigeria’s internet…

Apr 26
The best markets in Kogi for your buying needs

Kogi was formed in 1991 from parts of the states of eastern Kwara and western Benue.…

Apr 26
E-commerce: 76% of Nigerians cite insecurity, accessibility, others as reasons for choosing offline transactions

The signs are apparent - the future of the Nigerian market is online. With sustainable…

Apr 23
AWESOME is for Everyone: Samsung is channelling peak teen energy

Awesome is for everyone… unless you are without a Samsung phone of course. Marketing a…

Apr 23
Nigerian brands should take strategy lessons from Richard Mofe-Damijo

Understanding the climate and adapting is important for brands looking to sustain…

Apr 23
7 surefire ways to sell to a Gen Z

To Gen Z, the online experience is tested and trusted. To everyone, it is the new…

Apr 22
Major markets to visit in Imo State

Trading is a lifestyle in Nigeria, so there is a way Nigerians feel about markets.…

Apr 21
The best food markets in Ogun

Ogun is home to some of Nigeria’s most fascinating markets and tourist…

Apr 20
The best flea markets to visit in Kaduna

In Nigeria, there are thousands of markets, some of which are well-known for specific…

Apr 20
Nigeria’s digital revolution is fast, but it can be faster

On Monday, 12th April, Twitter announced its decision to open a regional office in…

Apr 19
Over 60% of consumers say their favourite influencers or celebrities can motivate them to buy a phone brand

However, there is a steady increase in the use of influencer marketing, which begs the…

Apr 19
The best clothing markets in Benin City

Shopping in Benin’s markets can be exciting because of its lively and exotic…

Apr 16
#BreakFreeWithErica: Why it makes for an effective brand revolution

Celebrity endorsements attach the fame of a celebrity to a brand or product. According…

Apr 16
How Shoprite announced Nigeria’s return to democracy and open society

Name a retail brand more ubiquitous than Shoprite. We’ll wait. Seems pretty obvious…

Apr 15
Africa rising and the evolving retail sector in Nigeria (2)

While COVID-19 has slowed economic activity, it has also led to a surge in e-commerce…

Apr 15
The best food markets in Ilorin

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is…

Apr 14
Exploring the best livestock markets in Kano

Kano is the second-largest city in Nigeria after Lagos, with a total population of 4…

Apr 13
The major go-to shopping malls in Abuja

Nigeria, known as the giant of Africa, boasts of a huge population and rapid-growing…

Apr 13
Africa rising and the evolving retail sector in Nigeria (1)

Africa is growing. In 2019, economic growth was 3.4%. This growth was projected to…

Apr 12
The best farmers’ markets in Bauchi

Bauchi is a city in northeast Nigeria, the capital of Bauchi State, of the Bauchi…

Apr 09
Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (2)

Bigi's market entry was brutal. It changed the market dynamics in terms of volumes and…

Apr 08
Top 5 shopping malls in South-East, Nigeria

Shopping malls are considered the epitome of a consumer society; the ultimate product…

Apr 07
Top food markets in Benin

Shopping in Benin City’s markets can be exciting because of its lively and…

Apr 06
Jameson’s ‘Smooth Taste, That’s Why’ campaign: Can Alté be inclusive?

Alcoholic beverages and their marketing have always been nothing short of poetic. It…

Apr 06
Major Food Markets in Cross River

Cross River is home to some of Nigeria’s most fascinating markets and antique…

Apr 02
Big Brother Naija may just be what MultiChoice needs to raise its subscriber numbers

However, the downside of that strategy is how it affects subscribers because when the…

Apr 01
5 must-visit clothing markets in Cross River

Cross River State borders Cameroon to the east and is a coastal state in southeastern…

Mar 31
Major Food Markets in Port Harcourt

Rivers State is home to some of Nigeria’s most fascinating markets and antique…

Mar 30
Top 5 shopping centres in South-South, Nigeria

Top 5 shopping centres in South-South, Nigeria Shut your eyes and imagine a mall- any…

Mar 29
Top Flea Markets in Port Harcourt

Rivers State is home to some of Nigeria’s most fascinating markets and antique…

Mar 26
Experts advocate improved investment in CSR initiatives, even as 92% agree it may not be linked to company profit

On whether CSR truly affects their organisations' bottom-line and has been proven to…

Mar 25
10 great markets to explore in Edo

Shopping in Benin City’s markets can be exciting because of its lively and…