Category: Daily Intelligence

Jun 11
Amazon and what it means to be customer-obsessed

Early enough in the episode, (after admitting his addiction to Amazon Prime) Hasan…

Jun 11
The best shopping centres in Kogi

One of the most interesting things about Kogi is that it is the only state in the…

Jun 10
These are the most popular billboards in Abuja

Interestingly, before billboards became a phenomenon, some city planners, experts and…

Jun 09
The go-to fresh-food markets in Katsina

Katsina is a State in the North-western Nigeria, and borders Kaduna, Zamfara, Kano,…

Jun 08
416 movies in just three months. Is Nollywood doing too much?

There, therefore, seems to be two Nollywoods – an old one and a new one. Simply,…

Jun 07
81% of Nigerians want the Twitter ban resolved quickly, highlighting political and economic risks

For Nigeria, the platform recently ground to a halt – at least, officially. On Friday,…

Jun 07
The best food markets in Abuja

The Federal Capital Territory (FCT) is gradually becoming more like Lagos. These days,…

Jun 04
Major shopping centres in Katsina

Visiting Katsina? Want to run a campaign in Katsina? Want to open a company centre in…

Jun 03
Destination cloth markets in Aba

It is no news that Aba is top on the list of the some of the major hubs of commercial…

Jun 02
Piggyvest and uduX’s PopRev allows consumers to invest in music artists. Should we take it seriously?

Total music revenue in Nigeria will rise to US$73 million in 2021. According to PwC’s…

Jun 02
The best markets in Southwest Nigeria to satisfy your clothing needs

People wear different types of clothes for different reasons. It could be to enhance…

Jun 01
Popular markets to visit in Benue

The economic importance of markets cannot be overstated. In fact, markets are valuable…

Jun 01
Consumer education and trust are key impediments to the growth of online banking in Nigeria

E-payments and e-commerce have rapidly expanded in recent years due to demographic…

May 31
7 shopping centres in Kaduna that can address your needs

Even with the pandemic, shopping centres still remain popular and the last quarter of…

May 31
20 popular billboards in Kano

Think back to a time when you cruised around town, enjoying the scenery and you came…

May 27
‘CEO’ and other words you’ve been misusing

Language matters; it is basically the soul of marketing communications. But we think,…

May 26
More employees are embracing remote jobs in Nigeria, but employers are yet to catch up with the trend

What is remote work? It simply refers to a professional environment in which employees…

May 26
Visit these markets in Southern Nigeria if you need a phone or accessories

Phones, earphones, chargers, screen guards, batteries, and more – the economic…

May 25
Nation branding: How to market a country like Nigeria (2)

Nation branding also relies on the entire country - it only succeeds when it involves…

May 25
Top cloth markets in Northern Nigeria

Markets in Nigeria serve both economic and social functions. In particular, by…

May 24
Marketing Leaders Summit: Culture Intelligence and the Future of Brand Innovation

With a focus on spotlighting innovative ideas in the marketing and communication…

May 24
Jigawa has these exciting food markets

Jigawa is the eighth largest state by population, whose residents are predominantly of…

May 21
Blaqbonez: A masterclass on how to deliver that winning pitch (2)

In the previous article, we explained the Blaqbonez pitch, which got him signed to the…

May 20
Blaqbonez: A masterclass on how to deliver that winning pitch (1)

Greetings. My name’s Blaqbonez. I am probably the most loved rapper underground…

May 18
Major food markets to visit in Imo

Imo is one of the 36 States of Nigeria, located in the southeast region of the…

May 17
Tiktok is rapidly influencing Nigerian youth culture. Experts and consumers say it’s the “promise of going viral”

For those who like the app, comments include, "It has short and great content that has…

May 17
Flea market attractions in Plateau State

Plateau State is home to some of Nigeria’s most fascinating markets and antique…

May 15
MTN’s ‘Wear It For Me’ campaign: The strategic use of cultural norms and emotive marketing

The year 2020 can be defined as unpredictable, and with good reason. Plans were…

May 14
Crisis Management 101 for forward-looking business leaders

Every organisation is vulnerable to experiencing a crisis. It can happen at any…

May 13
Nation branding: How to market a country like Nigeria (1)

Nation branding also relies on the entire country - it only succeeds when it involves…

May 12
Bill and Melinda Gates are divorced. Why it concerns African brands in the social sector

This is not the case of a random family jolted by the unexpected separation of their…

May 11
What happens when Nigerian brands take a stand?

The young, Nigerian consumer did not witness the totalitarianism of military rule, so…

May 11
The best mummy influencers on social media

Running an activation for baby products? You need influencers who can push your glam…

May 10
Major go-to markets in Plateau State

Experiential marketing, rather than using more traditional media, leaves a lasting…

May 07
Inside Apple’s unforgettable “future is here” campaign

The iPhone X was a big deal. Apple had perfected the art of releasing an iPhone yearly…

May 06
5 must-visit clothing markets in Port Harcourt

In Nigeria, there are thousands of markets, some of which are well-known for specific…

May 05
The biggest Nigerian malls with state-of-the-art movie theatres

A mall is also a popular destination for vendors, shoppers, sight-seeing tourists, and…