Category: Daily Intelligence
Experiential marketing, rather than using more traditional media, leaves a lasting…
The iPhone X was a big deal. Apple had perfected the art of releasing an iPhone yearly…
In Nigeria, there are thousands of markets, some of which are well-known for specific…
A mall is also a popular destination for vendors, shoppers, sight-seeing tourists, and…
Cross River is a coastal state in southeastern Nigeria that borders Cameroon to the…
For millions of young professionals, home, or even home ownership, can be a challenge …
Circa 2006, following the Central Bank of Nigeria’s post-consolidation exercise,…
Rivers State is home to some of Nigeria’s most fascinating markets and antique…
In a previous article, we went on about Cowrywise’s big moves within the…
Cross River borders Cameroon to the east and is a coastal state in southeastern…
Abeokuta is the state capital of Ogun State in southwest Nigeria. It is situated on…
Last week, we told you all about Nigeria’s digital inclusion. While Nigeria’s internet…
Kogi was formed in 1991 from parts of the states of eastern Kwara and western Benue.…
The signs are apparent - the future of the Nigerian market is online. With sustainable…
Awesome is for everyone… unless you are without a Samsung phone ofcourse. Marketing a…
Understanding the climate and adapting is important for brands looking to sustain…
To Gen Z, the online experience is tested and trusted. To everyone, it is the new…
Trading is a lifestyle in Nigeria, so there is a way Nigerians feel about markets.…
Ogun is home to some of Nigeria’s most fascinating markets and tourist…
In Nigeria, there are thousands of markets, some of which are well-known for specific…
On Monday, 12th April, Twitter announced its decision to open a regional office in…
However, there is a steady increase in the use of influencer marketing, which begs the…
Shopping in Benin’s markets can be exciting because of its lively and exotic…
Celebrity endorsements attach the fame of a celebrity to a brand or product. According…
Name a retail brand more ubiquitous than Shoprite. We’ll wait. Seems pretty obvious…
While COVID-19 has slowed economic activity, it has also led to a surge in e-commerce…
Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is…
Kano is the second-largest city in Nigeria after Lagos, with a total population of 4…
Nigeria, known as the giant of Africa, boasts of a huge population and rapid-growing…
Africa is growing. In 2019, economic growth was 3.4%. This growth was projected to…
Bauchi is a city in northeast Nigeria, the capital of Bauchi State, of the Bauchi…
Bigi's market entry was brutal. It changed the market dynamics in terms of volumes and…
If Sterling Bank can truly put its money where its mouth is remains arguable. For…
Shopping malls are considered the epitome of a consumer society; the ultimate product…
Shopping in Benin City’s markets can be exciting because of its lively and…
Alcoholic beverages and their marketing have always been nothing short of poetic. It…
Cross River is home to some of Nigeria’s most fascinating markets and antique…
However, the downside of that strategy is how it affects subscribers because when the…
Cross River State borders Cameroon to the east and is a coastal state in southeastern…
Rivers State is home to some of Nigeria’s most fascinating markets and antique…