Tag: branding

May 25
Nation branding: How to market a country like Nigeria (2)

Nation branding also relies on the entire country - it only succeeds when it involves…

May 13
Nation branding: How to market a country like Nigeria (1)

Nation branding also relies on the entire country - it only succeeds when it involves…

Mar 13
The giveaway culture is booming, but do customers really care?

In recent times, brands' marketing strategies have shifted focus from direct sales to…

Mar 10
Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (1)

Traditionally, Coca-Cola and Seven-Up were market leaders already comfortable in their…

Mar 05
48% would consider subscribing to Spotify, but the economy and competition could affect opportunities

Asked if they were aware of the adverse reactions among customers or had experienced…

Feb 28
72.5% see Globacom as a genuine Nigerian brand, but how many view the brand positively?

Among our national focus group, 78.4% explained that they use a personal Globacom line…

Feb 19
55% have a positive perception about GTBank, but it goes beyond banking

Asked if they were aware of the adverse reactions among customers or had experienced…

Sep 03
The Lagos skyline is changing

If you make enough friends in Lagos, you’d have a couch to sleep on in every country…