Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Feb 17
The 15 (and a half) trends that will drive the culture in Nigeria this year

by Ifedayo Adeleye and Nelson CJ As we find ourselves saying often, there is no need…

Jan 09
Chude Jideonwo’s list of the 150 most interesting people in the culture [2019]

It’s not enough to be famous. Not even to be (economically) successful. In fact, you…

Be the first to know!

Sign up to get the latest culture insights and special reports delivered to your inbox.