Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Jun 09
The go-to fresh-food markets in Katsina

Katsina is a State in the North-western Nigeria, and borders Kaduna, Zamfara, Kano,…

Jun 08
416 movies in just three months. Is Nollywood doing too much?

There, therefore, seems to be two Nollywoods – an old one and a new one. Simply,…

Jun 07
81% of Nigerians want the Twitter ban resolved quickly, highlighting political and economic risks

For Nigeria, the platform recently ground to a halt – at least, officially. On Friday,…

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