Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Feb 26
The 100 most interesting things in politics, culture, and social influence this year

By Ifedayo Adeleye & Isime Esene In the whirlwind of events that seems to accost…

Feb 20
These are 15 trends you should watch out for across sub-Saharan Africa this year

Malorum temporibus vix ex.Ius ad iudico labores dissentiunt. In eruditi volumus nec,…

Feb 17
The 15 (and a half) trends that will drive the culture in Nigeria this year

by Ifedayo Adeleye and Nelson CJ As we find ourselves saying often, there is no need…

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