DAILY INTELLIGENCE

A daily dose of culture and marketing intelligence for brands, corporations and institutions that put a premium on smart decision-making.

Jul 29
Go-to Online Media Platforms in Nigeria

The Media is big business in Nigeria and continues to attract investors eager to cash…

Jul 29
Can experiential marketing survive the pandemic?

You are returning from work on a BRT bus. Out in the streets, live music tempts a…

Jul 28
In-app advertising revenue is booming, but users are getting turned off by the content

The shift of digital advertising budgets from mobile web to mobile apps will continue…

Jul 27
Here are the pre-eminent reality TV shows in Nigeria

Nigeria is Africa’s hub of entertainment, and Nigerian television has churned out some…

Jul 26
Popular shopping malls in Kano

Kano, northern Nigeria’s largest city is home to the highest number of malls in the…

Jul 23
Still coping with pandemic? Marriott Inc wants to transform you through the ‘Power of Travel’

When the coronavirus hit the world in 2019 and ultimately led to a global pandemic and…

Jul 22
7 popular markets in Lagos and what they sell

Lagos is a city that prides itself as a centre of commerce and the city has its…

Jul 21
Popular markets to shop for jewellery in Kano

Kano, northern Nigeria’s largest city is a hub of commerce and business. Besides…

Jul 20
Popular markets to shop for textiles in Port Harcourt

Rivers State capital, Port Harcourt is the fifth-largest city in Nigeria after Lagos,…

Jul 19
Ideal markets to shop for textiles in Aba

Aba is popularly known as Enyimba city, the city of Elephants. Located in Abia, the…

Jul 19
Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion

But a brand that banks on the celebrity's reputation is also susceptible to a scandal.…

Jul 16
These are the biggest gadget markets to visit in Nigeria

Nigerians are avid users and consumers of technology and the gadgets they come with…

Jul 15
Ideal markets to thrift shop in Abuja

Nigeria’s capital city, Abuja is often referred to as the playground for the rich. The…

Jul 14
VPNs have changed the dynamics of social media advertising — here’s what you should know

Experts trace VPN history back to 1996 when a Microsoft employee, Gurdeep Singh-Pall…

Jul 14
Cheapest Markets in Onitsha

For generations, Anambra’s largest city of Onitsha has been famed for one thing:…

Jul 13
Where to get the cheapest outfits in Lagos

Lagos is undoubtedly Nigeria’s home to EVERYTHING. What isn’t in Lagos?…

Jul 13
Where to get the cheapest outfits in Plateau

Plateau State is home to some of Nigeria’s most fascinating markets and antique…

Jul 09
Earworms, catchy tunes and Airtel’s memorable 444 campaign

Throughout history, advertisers have used attractive melodies to entice customers.…

Jul 08
The best markets in Warri for your next clothing haul

Warri is considered the commercial capital of Delta State due to its oil refinery,…

Jul 08
VPN and Nigerian businesses (2) – what happens to digital marketing?

Welcome back to our conversation on virtual private networks and Nigerian businesses.…

Jul 07
Go-to shopping malls in Abuja for your brand’s next activation

Nigeria, known as the giant of Africa, boasts of a huge population and rapid-growing…

Jul 06
VPN and Nigerian businesses (1) – the good, the bad, and the ugly

About VPNs  VPN stands for virtual private network. It is a network system that exists…

Jul 06
Is your brand wasting money on that billboard ad? 81% of Nigerians say…

The Issue In today’s world, advertisements are everywhere. Every day, the…

Jul 06
The best farmers’ markets in Ogun

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is…

Jul 05
The most popular cinema malls in Nigeria

A mall is also a popular destination for vendors, shoppers, sight-seeing tourists, and…

Jul 02
Heineken’s #NeverWatchingAlone leverages on star power to drive brand engagement

Every avid football fan knows that the popular lager beer, Heineken, is the proud…

Jul 01
What happened to Clubhouse?

Clubhouse is an audio-based social media app. The company describes itself as “a…

Jul 01
The go-to fresh food markets in Ilorin

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is…

Jun 30
Where to get the freshest vegetables in Bauchi

Bauchi is a city in northeast Nigeria, the capital of Bauchi State, of the Bauchi…

Jun 29
Agua! The Ronaldo Swipe and Coca Cola’s $4billion loss

When Cristiano Ronaldo’s move to Juventus was announced in 2018, the club captain,…

Jun 29
Where to get the cheapest shirts, dresses and pants in Abuja

Where do you go to find the cheapest, most affordable second-hand clothes in the…

Jun 28
A guide to the best vegetable markets in Nasarawa

Nasarawa State is one of the 36 States of Nigeria, located in the north-central…

Jun 25
Nostalgia Marketing: Why we listen to the voices from the past

As far as Nollywood is concerned, Charles Okpaleke is a singular kind of filmmaker.…

Jun 24
A guide to healthy food markets in Gombe

Compared to marketplaces in Nigerian states such as Lagos, many people believe that…

Jun 24
Twitter is still suspended. What it means for Nigeria’s digital economy

Ladies and Gentlemen, as you already know, Twitter is still suspended in Nigeria.…

Jun 23
Experts believe #BBNaija2021 sponsorship is a sure win for Abeg App

The Issue Big Brother Nigeria has returned. And if the #BBNaija ‘Lockdown’…

Jun 23
Do you understand your brand? Here’s how to choose the best influencers

Welcome to our masterclass. Please, be seated.  What is influencer marketing? We…

Jun 23
The 7 most prominent markets in Ibadan for your clothing needs

Ibadan, Oyo State’s large capital, is home to a variety of prominent markets…