Blog

May 15
MTN’s ‘Wear It For Me’ campaign: The strategic use of cultural norms and emotive marketing

The year 2020 can be defined as unpredictable, and with good reason. Plans were…

May 14
Crisis Management 101 for forward-looking business leaders

Every organisation is vulnerable to experiencing a crisis. It can happen at any…

May 13
Nation branding: How to market a country like Nigeria (1)

Nation branding also relies on the entire country - it only succeeds when it involves…

May 12
Bill and Melinda Gates are divorced. Why it concerns African brands in the social sector

This is not the case of a random family jolted by the unexpected separation of their…

May 11
What happens when Nigerian brands take a stand?

The young, Nigerian consumer did not witness the totalitarianism of military rule, so…

May 11
The best mummy influencers on social media

Running an activation for baby products? You need influencers who can push your glam…

May 10
Major go-to markets in Plateau State

Experiential marketing, rather than using more traditional media, leaves a lasting…

May 07
Inside Apple’s unforgettable “future is here” campaign

The iPhone X was a big deal. Apple had perfected the art of releasing an iPhone yearly…

May 06
5 must-visit clothing markets in Port Harcourt

In Nigeria, there are thousands of markets, some of which are well-known for specific…

May 05
The biggest Nigerian malls with state-of-the-art movie theatres

A mall is also a popular destination for vendors, shoppers, sight-seeing tourists, and…

May 04
The best livestock markets in Cross River

Cross River is a coastal state in southeastern Nigeria that borders Cameroon to the…

Apr 30
Word on the street: How consumers drive brand innovation

Circa 2006, following the Central Bank of Nigeria’s post-consolidation exercise,…

Apr 29
The best markets in Port Harcourt

Rivers State is home to some of Nigeria’s most fascinating markets and antique…

Apr 29
PiggyVest: overall best in savings! Lessons from the investment tech business 102

In a previous article, we went on about Cowrywise’s big moves within the…

Apr 28
The most popular markets in Calabar

Cross River borders Cameroon to the east and is a coastal state in southeastern…

Apr 27
The 5 major go-to markets in Abeokuta

Abeokuta is the state capital of Ogun State in southwest Nigeria. It is situated on…

Apr 27
Cowrywise, cut soap for us! Lessons from the investment tech business 101

Last week, we told you all about Nigeria’s digital inclusion. While Nigeria’s internet…

Apr 26
The best markets in Kogi for your buying needs

Kogi was formed in 1991 from parts of the states of eastern Kwara and western Benue.…

Apr 26
E-commerce: 76% of Nigerians cite insecurity, accessibility, others as reasons for choosing offline transactions

The signs are apparent - the future of the Nigerian market is online. With sustainable…

Apr 23
AWESOME is for Everyone: Samsung is channelling peak teen energy

Awesome is for everyone… unless you are without a Samsung phone of course. Marketing a…

Apr 23
Nigerian brands should take strategy lessons from Richard Mofe-Damijo

Understanding the climate and adapting is important for brands looking to sustain…

Apr 23
7 surefire ways to sell to a Gen Z

To Gen Z, the online experience is tested and trusted. To everyone, it is the new…

Apr 22
Major markets to visit in Imo State

Trading is a lifestyle in Nigeria, so there is a way Nigerians feel about markets.…

Apr 21
The best food markets in Ogun

Ogun is home to some of Nigeria’s most fascinating markets and tourist…

Apr 20
The best flea markets to visit in Kaduna

In Nigeria, there are thousands of markets, some of which are well-known for specific…

Apr 20
Nigeria’s digital revolution is fast, but it can be faster

On Monday, 12th April, Twitter announced its decision to open a regional office in…

Apr 19
Over 60% of consumers say their favourite influencers or celebrities can motivate them to buy a phone brand

However, there is a steady increase in the use of influencer marketing, which begs the…

Apr 19
The best clothing markets in Benin City

Shopping in Benin’s markets can be exciting because of its lively and exotic…

Apr 16
#BreakFreeWithErica: Why it makes for an effective brand revolution

Celebrity endorsements attach the fame of a celebrity to a brand or product. According…

Apr 16
How Shoprite announced Nigeria’s return to democracy and open society

Name a retail brand more ubiquitous than Shoprite. We’ll wait. Seems pretty obvious…

Apr 15
Africa rising and the evolving retail sector in Nigeria (2)

While COVID-19 has slowed economic activity, it has also led to a surge in e-commerce…

Apr 15
The best food markets in Ilorin

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is…

Apr 14
Exploring the best livestock markets in Kano

Kano is the second-largest city in Nigeria after Lagos, with a total population of 4…

Apr 13
The major go-to shopping malls in Abuja

Nigeria, known as the giant of Africa, boasts of a huge population and rapid-growing…

Apr 13
Africa rising and the evolving retail sector in Nigeria (1)

Africa is growing. In 2019, economic growth was 3.4%. This growth was projected to…

Apr 12
The best farmers’ markets in Bauchi

Bauchi is a city in northeast Nigeria, the capital of Bauchi State, of the Bauchi…

Apr 09
Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (2)

Bigi's market entry was brutal. It changed the market dynamics in terms of volumes and…