Blog

Jun 22
The 7 best markets to visit in Gombe

Gombe State, with Gombe as its capital, is one of Nigeria’s 36 states. In…

Jun 21
The most popular markets in Nasarawa

Trading is a lifestyle in Nigeria. Wherever Nigerians populate, anyone should expect…

Jun 18
The most popular billboards in Enugu

Enugu has always shown promise for commercial activities. This development has brought…

Jun 17
How to win with advertising campaigns like Heineken

Overall, Heineken’s adverts are enjoyable, memorable. Even James Bond, the world’s…

Jun 17
The best shopping places in Port Harcourt

Port Harcourt is no doubt looking like one of Nigeria’s futuristic largest cities. For…

Jun 16
45 years after, here are lessons Nigerian brands can take from Apple on customer retention

To build a successful customer retention scheme, consider the following: first, build…

Jun 16
Top shopping centres in Cross River

Over the past decade, it is easy to argue that Cross River state has become more…

Jun 15
The most notable markets in Ebonyi

Ebonyi is predominantly an agrarian state. It was one of the six states created in…

Jun 14
Experts analyse the effect of Twitter suspension on small businesses

For Nigeria, the platform recently ground to a halt – at least, officially. On Friday,…

Jun 14
7 popular outdoor advertising formats in Umuahia

Digital advertising is indeed dominating all other forms of advertising, and the trend…

Jun 11
McVitie’s says its Chocolate Digestives are ‘Too Good Not to Share’

The company has already delivered a series of successful product innovations in the…

Jun 11
Amazon and what it means to be customer-obsessed

Early enough in the episode, (after admitting his addiction to Amazon Prime) Hasan…

Jun 11
The best shopping centres in Kogi

One of the most interesting things about Kogi is that it is the only state in the…

Jun 10
These are the most popular billboards in Abuja

Interestingly, before billboards became a phenomenon, some city planners, experts and…

Jun 09
The go-to fresh-food markets in Katsina

Katsina is a State in the North-western Nigeria, and borders Kaduna, Zamfara, Kano,…

Jun 08
416 movies in just three months. Is Nollywood doing too much?

There, therefore, seems to be two Nollywoods – an old one and a new one. Simply,…

Jun 07
81% of Nigerians want the Twitter ban resolved quickly, highlighting political and economic risks

For Nigeria, the platform recently ground to a halt – at least, officially. On Friday,…

Jun 07
The best food markets in Abuja

The Federal Capital Territory (FCT) is gradually becoming more like Lagos. These days,…

Jun 04
Major shopping centres in Katsina

Visiting Katsina? Want to run a campaign in Katsina? Want to open a company centre in…

Jun 03
Destination cloth markets in Aba

It is no news that Aba is top on the list of the some of the major hubs of commercial…

Jun 02
Piggyvest and uduX’s PopRev allows consumers to invest in music artists. Should we take it seriously?

Total music revenue in Nigeria will rise to US$73 million in 2021. According to PwC’s…

Jun 02
The best markets in Southwest Nigeria to satisfy your clothing needs

People wear different types of clothes for different reasons. It could be to enhance…

Jun 01
Popular markets to visit in Benue

The economic importance of markets cannot be overstated. In fact, markets are valuable…

Jun 01
Consumer education and trust are key impediments to the growth of online banking in Nigeria

E-payments and e-commerce have rapidly expanded in recent years due to demographic…

May 31
7 shopping centres in Kaduna that can address your needs

Even with the pandemic, shopping centres still remain popular and the last quarter of…

May 31
20 popular billboards in Kano

Think back to a time when you cruised around town, enjoying the scenery and you came…

May 27
‘CEO’ and other words you’ve been misusing

Language matters; it is basically the soul of marketing communications. But we think,…

May 26
More employees are embracing remote jobs in Nigeria, but employers are yet to catch up with the trend

What is remote work? It simply refers to a professional environment in which employees…

May 26
Visit these markets in Southern Nigeria if you need a phone or accessories

Phones, earphones, chargers, screen guards, batteries, and more – the economic…

May 25
Nation branding: How to market a country like Nigeria (2)

Nation branding also relies on the entire country - it only succeeds when it involves…

May 25
Top cloth markets in Northern Nigeria

Markets in Nigeria serve both economic and social functions. In particular, by…

May 24
Marketing Leaders Summit: Culture Intelligence and the Future of Brand Innovation

With a focus on spotlighting innovative ideas in the marketing and communication…

May 24
Jigawa has these exciting food markets

Jigawa is the eighth largest state by population, whose residents are predominantly of…

May 21
Blaqbonez: A masterclass on how to deliver that winning pitch (2)

In the previous article, we explained the Blaqbonez pitch, which got him signed to the…

May 20
Blaqbonez: A masterclass on how to deliver that winning pitch (1)

Greetings. My name’s Blaqbonez. I am probably the most loved rapper underground…

May 18
Major food markets to visit in Imo

Imo is one of the 36 States of Nigeria, located in the southeast region of the…

May 17
Tiktok is rapidly influencing Nigerian youth culture. Experts and consumers say it’s the “promise of going viral”

For those who like the app, comments include, "It has short and great content that has…

May 17
Flea market attractions in Plateau State

Plateau State is home to some of Nigeria’s most fascinating markets and antique…