Nigeria’s only culture intelligence tool.

With culture mapping and culture insight functions to help commercial, social, and public sector players thrive in a diverse and competitive environment.

Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Apr 19
The best clothing markets in Benin City

Shopping in Benin’s markets can be exciting because of its lively and exotic…

Apr 16
#BreakFreeWithErica: Why it makes for an effective brand revolution

Celebrity endorsements attach the fame of a celebrity to a brand or product. According…

Apr 16
How Shoprite announced Nigeria’s return to democracy and open society

Name a retail brand more ubiquitous than Shoprite. We’ll wait. Seems pretty obvious…

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